Implement Tracking Tools
Implementing tracking tools can be crucial for monitoring and analyzing various activities or metrics. The type of tracking tool you need depends on your specific requirements.
Digital Analytics
Advanced analytics is an umbrella term for numerous sub-fields of analytics which widely consist Predictive data modeling, data mining, dashboard reporting etc. This is integral part of data science to derive sovereign statistics from vast data sets. We implement various high-level methods, tools to focus on predicting future tendencies, events & inclinations.
DIGITAL ANALYTICS
Digital analytics refers to the collection, analysis, and interpretation of data from various digital platforms and channels to gain insights into user behavior, performance, and overall digital strategy effectiveness. It plays a crucial role in helping organizations make data-driven decisions to optimize their online presence and achieve their business goals.
GOOGLE TAG MANAGER
GTM serves as a comprehensive tag management solution, enabling you to effortlessly implement and oversee various marketing tags (third-party) without relying on developers. Simply put, Google Tag Manager functions as a container that communicates with tag manager servers, eliminating the need to modify your website code each time.
APP ANALYTICS
Firebase's Google Analytics is an advanced, cloud-based solution designed for comprehensive mobile app analytics. It empowers you to analyze and understand user behavior insights in iOS and Android apps without relying on developers. Firebase analytics harnesses the potential of robust app reporting, offering dynamic audience segmentation capabilities.
A/B & MULTIVARIATE TESTING
A/B testing, also known as split testing, is a powerful method for optimizing websites and improving user experience. Google Optimize is a tool provided by Google that allows you to conduct A/B tests easily, enabling you to compare different versions of a webpage and determine which one performs better in terms of your chosen metrics. Here's a step-by-step...
FUNNEL OPTIMIZATION
Funnel optimization involves enhancing the different stages of a sales funnel to maximize the acquisition and retention of potential customers. It is recognized as an efficient strategy for increasing conversions and driving sales. Our assistance aids businesses in substantially reducing lost opportunities and transforming less committed visitors into proactive participants.
CUSTOMER JOURNEY OPTIMIZATION
Customer Journey Optimization (CJO) is a strategic approach aimed at enhancing and refining the overall experience that customers have while interacting with a business or brand throughout their entire journey. This journey typically includes various touchpoints, from initial awareness and consideration to the purchase and post-purchase stages.
Work process
Digital analytics is the process of collecting, analyzing, and interpreting data from digital platforms to understand user behavior and optimize business strategies. The work process in digital analytics typically involves several key steps:
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Data Collection
Data collection is the process of gathering and measuring information on variables of interest in a systematic and organized way. It is a crucial step in research, analysis, and decision-making across various fields.
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Data Processing and Cleaning
Data processing and cleaning are crucial steps in the data analysis pipeline, ensuring that the data used for analysis is accurate, reliable, and suitable for the intended purpose.
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Data Analysis
Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making.
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Generate Reports and Dashboards
Generating reports and dashboards is crucial for visualizing data and gaining insights into various aspects of a business, project, or any other endeavor.
Blue Heaven Charanjit Singh (DIRECTOR)
“Very happy with the work by the team. You get out what you put in, and if you don’t put in the effort to communicate well, you’ll run into problems, regardless of who you work with. The team is very accommodating, professional and expert in their field. Will not hesitate to work with them again on future projects.”
Mapsko Group Rahul Singla CO-FOUNDER
“This company’s team is knowledgeable, quick to response and highly committed to support our initiatives. It has helped us a lot in promoting our brand awareness, drive more targeted traffic to our website and get more customers. We are extremely happy and satisfied by the advice they give us on how to carry out our digital marketing strategies.”
MVS Engg Siddharth Rastogi EXESUTIVE DIRECTOR
“I have worked with ADIO for six months on a very complex system for web + mobile assault alarms. They have impressed me with their can-do attitude and willingness to go the extra mile for the good of the project.”
PNB Kitchenmate Rahul Bajaj CO-FOUNDER
“Great team, great skills, and great communication. Adio’s team is highly efficient and it now works as our right hand in maintaining our online brand reputation. ”